Crisis communications/reputation defence
We offer a portfolio of services to manage
and minimise threats to reputation from an emergency or
crisis.
Planning
Some
organisations survive a crisis with their reputations intact
or even enhanced. Others fall victim to the potential
negatives, suffering a damaged share price, loss of key
managers and exposure to hostile takeover. Investment in
contingency planning, reputation management systems and
training can make a real difference. We can:
- Review existing crisis processes and protocols
- Develop crisis communications plans and contingencies
for specific issues/risks
- Perform reputation risk reviews
- Conduct reputation management workshops
Training
A proactive approach
to reputation management requires much more than the
preparation of plans and procedures. The organisation's
response capabilities must be put to the test. Our training
courses use realistic scenarios to test crisis leadership,
media response and HR response. We also provide crisis
simulations.
Risk analysis
and audit
We offer an entirely independent view
of existing provision, make recommendations for improvement
and focus attention on those areas where there is a need to
strengthen capabilities. This provides a clear framework for
the design of training and simulations. We can help define and
prioritise risks, assess plans, analyse response procedures
and identify new initiatives.
Monitoring
Effective
reputation management and brand defence strategies are founded
on intelligent issues monitoring. This provides timely warning
of threats before they have materialised. We offer "early
warning" of challenges to reputation, opinion former/pressure
group monitoring, media and Internet monitoring.
Crisis
response
We provide 24:7 access to a team of
senior crisis communications practitioners - leading experts
in their fields, backed by a pool of more than 20
experienced responders who can be called in for a major incident.
We offer strategic and tactical advice, definition of core
messages, responses to sensitive issues, press statement
drafting, preparation for interviews and briefings, liaison
with third parties and media monitoring. We provide immediate
support, crisis communications strategies, communications
materials, press office services and response
tactics.
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