Media Relations

Strategies

For successful strategic and tactical marketing, it is vital to articulate key messages and competitive advantages clearly and concisely. Our experienced consultants work with clients to define and agree an effective brief - the fundamental starting point for cost efficient solutions. We then create and implement solid marketing and profile-building strategies across a wide range of business sectors. These include low cost options such as searching key publications, conferences and exhibitions for appropriate editorial or speaker opportunities, as well as targeted direct mail and advertising.

Copywriting

Poor communications will damage relations with key stakeholders and, consequently, long-term business development and growth. Communications must be tailored to the audience, using dynamic language and logical narrative to attract and sustain attention. As we offer both copywriting and journalistic skills, we are able to deliver outstanding results.


Click here for more information on our press release service

Click here for more information on our editing service


Media liaison

• Editorial guidelines
  
  We have strong relationships with the media and are recognised for delivering quality text on time. We work closely with Editors, discussing topics of interest and required length/deadlines.
  
  
• Relationship building
  
  We can strengthen your media contacts by ensuring that journalists, broadcasters and editors receive an efficient public relations service that is tailored to their needs.
  
  
• Press briefings
  
  We are experienced organisers of media events and achieve excellent attendance rates. We produce media packs, display boards and create dynamic PowerPoint presentations, as well as organising the venue and providing hosting services.
  
  
• Interviews
  
  Face-to-face dialogue and telephone contact with the media are central to our profile-building strategies. We can arrange the right opportunities, attend and follow up. We also run dedicated media training courses to facilitate message development and delivery, improve interview technique and share industry tips and advice.

• Media monitoring
  
  We offer intelligent media monitoring of your business and the issues affecting it in industry, regional, national and international press. We evaluate coverage and use this information to create effective, proactive communications.