Electronic MediaWebsites/Intranets/Extranets/Infonets
Less
than half of users visiting corporate websites find the
information they are looking for (Source: Sunday Times, UK).
On average, online users achieve only 40% of their goals
online (Source: User Interface Engineering). Many users give
up when faced with online resources that are difficult and
frustrating to use.
The importance of effective
dialogue
Many designers assume they understand
user needs, often with wildly inaccurate results.
Unfortunately designers don’t necessarily speak the same
language as the user or even understand the client's offering.
This means the content will be less effective and may contain
marketing (or technical) jargon or inappropriately labelled
navigation.
A tried and tested
approach
A successful online resource must
accommodate both client and user needs. Any failure here risks
alienating the very web audiences being targeted. Our unique
selling point is that we employ a user-centred design approach
to test assumptions, build knowledge and create an efficient
and effective online resource. For TRS Reprise, the target
audience is the most important element in the design
process. Deliverables
- An online presence that enhances and builds brand
awareness, helping to achieve corporate goals
- Text that projects key messages succinctly and clearly
- Sites with high usability ratings that encourage users
to return
- Efficient, cost-effective Content Management Systems
Process
We
interview our clients and their key audiences to identify the
primary user group and match requirements. We then create the
online resource using a transparent and time-effective method.
Following intensive and rigorous process testing, we conduct
usability testing to ensure that user needs are
satisfied.
Click
here for our Electronic Media experience.
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